Month: April 2018

Video Game Marketing Strategy

The video game industry is a multi-billion dollar industry, expanding exponentially on the web and mobile devices so it can be a bit overwhelming at times when formulating a strategy for your video game, whether you are a developer or a publisher.

The first thing to look at is your budget, and using already created established sites to promote your game. There are numerous places to get your games listed such as Free Website Directories. Of course you can also write a quality article on what makes you game different and submit to the top Article Directories.

Social websites will help spread your game the easiest, such as Digg, Stumbleupon, Facebook, GameFriends, and Reddit. The goal here is to get your website listed on as many free social bookmarking / networking sites available. YouTube is the second largest search engine on the web, yet many ignore it, or simply underestimate its power. Make sure you create trailers, ingame footage, and perhaps an interview with the development team to ensure your game is talked about with thousands of targeted gamers.

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Video Games and Violence

From Congressman Joe Baca (D) of California, to the Halo 3 Murder Trial of Daniel Petric, violence and video games seem to be intertwined, with or without the help of a congressman, parents, the media or very disturbed individuals, seriously.

From video game forums, blogs, articles and other media outlets, I’ve read many thoughts on violence in video games and how it effects, or better yet, how much it effects human behavior. Some gamers believe that violence adds realism to the game and is needed, and some enjoy it also, but wouldn’t kill their mom or shoot their dad in the head for taking away their Halo 3 game a la Daniel Petric.

Congressman Joe Baca of California would like to have Health Warnings on video games stating “WARNING: Excessive exposure to violent video games and other violent media has been linked to aggressive behavior.” For real Joe? And for all the studies in the past, and those to come in the future of violent video games being the link to belligerent behavior, their has never been one unanimous agreement of this being so. And for every study you find saying there is a link between the two, you’ll another saying differently.

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