Video Game Marketing Strategy

The video game industry is a multi-billion dollar industry, expanding exponentially on the web and mobile devices so it can be a bit overwhelming at times when formulating a strategy for your video game, whether you are a developer or a publisher.

The first thing to look at is your budget, and using already created established sites to promote your game. There are numerous places to get your games listed such as Free Website Directories. Of course you can also write a quality article on what makes you game different and submit to the top Article Directories.

Social websites will help spread your game the easiest, such as Digg, Stumbleupon, Facebook, GameFriends, and Reddit. The goal here is to get your website listed on as many free social bookmarking / networking sites available. YouTube is the second largest search engine on the web, yet many ignore it, or simply underestimate its power. Make sure you create trailers, ingame footage, and perhaps an interview with the development team to ensure your game is talked about with thousands of targeted gamers.

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Video Games and Violence

From Congressman Joe Baca (D) of California, to the Halo 3 Murder Trial of Daniel Petric, violence and video games seem to be intertwined, with or without the help of a congressman, parents, the media or very disturbed individuals, seriously.

From video game forums, blogs, articles and other media outlets, I’ve read many thoughts on violence in video games and how it effects, or better yet, how much it effects human behavior. Some gamers believe that violence adds realism to the game and is needed, and some enjoy it also, but wouldn’t kill their mom or shoot their dad in the head for taking away their Halo 3 game a la Daniel Petric.

Congressman Joe Baca of California would like to have Health Warnings on video games stating “WARNING: Excessive exposure to violent video games and other violent media has been linked to aggressive behavior.” For real Joe? And for all the studies in the past, and those to come in the future of violent video games being the link to belligerent behavior, their has never been one unanimous agreement of this being so. And for every study you find saying there is a link between the two, you’ll another saying differently.

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Earn Cash Playing Video Games

It’s the ultimate gamer’s dream- to find a way to make a living from playing video games. And the best part is- it’s actually possible!

Here are the top ways to turn your video game know-how into cold, hard cash:

1. Become a game tester. Beta testers work for game companies to help work out bugs before the game is released to the public. Companies like Nintendo hire game testers frequently, but the competition for these gigs is fierce. However, game testing can also get your foot in the door for other jobs within a game company.

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Retailers Jumping Into Used Video Game Market

The concept of video game retail chains selling used copies of games to consumers has been a controversial topic for quite some time. For many years, there have existed stores that purchase used titles from consumers who no longer wish to play those games for a significantly reduced price in order to turn around and re-sell that game back to the public for about $10 less than the new versions (though this variation in price may vary.) While stores such as GameStop do big business this way, an estimated $2 billion each year according to the Plugged In blog on Yahoo.com, developers and publishers of games despise these retail chains double-dipping on copies of games instead of continuing to push new stock.

Soon enough, those developers and publishers may have an even greater problem on their hands. GameStop is a highly popular store for gamers and is the most successful video game specific retail chain in the United States. But when you add in more generally known stores like Wal-Mart and Toys ‘R Us, the used video game market is guaranteed to vastly expand. And that is something the industry may very well need to deal with. Recently, those two previously mentioned stores decided to enter the used video game market.

Toys ‘R Us now accepts used games in exchange for gift cards for use on future purchases in their stores or on their Web site. Those who wish to participate in this program may either stop in to a trade-in center (normally at customer service) in their local store, or head online to¬†toysrustradecenter.com¬†for mail-in instructions. Toys ‘R Us does not actually intend to re-sell these used games. Instead, the store has collaborated with Gamers Factory and the games Toys ‘R Us brings in will be sold to them.

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People Are Getting Paid To Play Video Games

Millions of people around the world love to play video games. The term “Gamer” has become part of our vocabulary as more and more young and older segments of the population have spent their money to play games on several different platforms.

Now it seems that many of these “gamers” are earning significant amounts of money testing these games for the various companies who are more then happy to pay for this service.

Word is spreading about this opportunity thanks to online blogs where people are sharing their experiences with their fellow gamers. Many people are surprised that they can actually make money playing video games. The amount of money that can be made varies depending on how many gaming systems the user owns and the amount of time they are willing work.

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